Tony Robbins, Entrepreneurs, And A Bad Economy |

Tony Robbins, Entrepreneurs, And A Bad Economy

Written by JT on December 5, 2009

Last night Tony Robbins appeared on “Larry King Live” with Magic Johnson and Google CEO, Eric Schmidt. The topic was “Finding Your Passion”, placed conveniently in a discussion about the economy.

I was intrigued by a few key points made by the panelist. Tony Robbins pointed out that now is “not the time for positive thinking, it is the time to be real…”

That is powerful.

A lot of people are caught between the widening canyon of “positive thinking” and “facing reality”. For most, it is hard to stay upbeat and positive when the chips are down.

But that is not what I heard Robbins say. The message I took away was that now is the time to start making it better, rather than hoping it gets better. NOW is the time to redesign your life and chose the path you really want to pursue…and to do something you are TRULY passionate about.

Robbins went on to say that people should “retool” now to build for a better future. And he cautioned that it will take time, and patience.

So how do you retool?
-Consider what the needs of today are, then fill those needs
-Chase your passion, do what you love (turn you hobbies and your passions into your “job”)
-Study, learn, master the skills
-Add more value to the marketplace
-Be crystal clear about the desired outcome

It is critical to take Tony Robbins’ advice and look at “retooling” as a long term project. The short term may be tough for some, but I agree with Tony that people are tougher than they think they are.

Sadly, there are a lot of people recessed in fear right now. Rather than striking out on their own, they are seeking comfort and security in employment, with company-sponsored benefits. Lots of people today feel that “life is happening to them”, rather than FOR them.

But this is the time of opportunity.

Times like these are the most profitable times for creating businesses:
-Big players are no longer in control
-”Little guys” can shake things up with better products, services and value
-Resources, equipment, materials can be had at a discount as quitters sell
-Needs of the consumer can be met through niche products from small businesses

So many iconic companies have been born in recessions.: Burger King, FedEx, Microsoft, CNN, MTV, even General Electric. Will the next great brand be born in this recession? Will YOU be the entrepreneur who builds it?

Chase your passion and take your dreams OFF hold. Act now and create the life you want, and do what you are excited about!

~JT