The World’s Greatest Marketing Trainer: Dr. Seuss

Tuesday, April 14th, 2009 at 8:23 PM

I just got back from an absolutely amazing marketing training event in Dallas, Texas. It was a great opportunity to mingle with fellow entrepreneurs, formulate and discuss business plans, and learn some cutting edge marketing techniques.

Now, if you ever go to a company training event, and don’t come out psyched to build your business, then there is either something wrong with the company or with you. But when you have the rare experience of walking out and feeling armed to the gills with powerful tools and techniques to actually create growth, make sales, and build your team, consider yourself very fortunate.

I felt very fortunate as a result of attending this event.
But of all the in-depth marketing training I received this weekend, one teaching point stuck out as being tremendously powerful. We received and studied a book that I have read and reread before. And after we broke it down as a group and found the message, I was inspired to share the message with you. You deserve to hear this. Ready for the book title?

Green Eggs And Ham, by Dr. Seuss.

That is right. If you have never read it, get it on Amazon.com, then follow along with me as I share the lessons I learned in Dallas.
The book’s main character is Sam-I-Am. He is tenacious, passionate, and focused on sharing the joy of eating the book’s namesake with a nameless secondary character.

There are 14 points where Sam tries to demonstrate how fantastic his offer is. Sam offers green eggs and ham to the close-minded grump in places and situations like “here or there”, or “with a goat or with a fox” and “on a train and in the rain”.

Every time the curmudgeon scoffs at the offer, our spirited hero reminds him that “you will like it, you will see”. But despite being blasted with negativity, and against the closed-mind of a person whom Sam knows without a doubt will benefit from green eggs and ham, Sam persists…

…And in the end, Sam-I-Am triumphs.

But so does the grumpy co-star. You see, because of Sam’s unwavering belief in his offer, because of his passionate pursuit of helping others, and because Sam believes in himself and marches undaunted toward success, Sam “makes the sale”. He “closes the deal”. He gets the grump to “join him”.

How many prospecting calls do YOU make to build your business? Please do not tell me you are one of the many struggling “entrepreneurs” who continue to build someone else’s brand by hiding behind a cookie-cutter marketing system that “does all the calling for you”.

Don’t worry; I used to have the same system. I paid my monthly “subscription fee”, thereby giving someone else even more money for the privilege of building their brand and name. All while making NO sales.

Then I got tenacious.

I saw the power of my “green eggs and ham” and rediscovered the belief in my business, in my products, and in myself.

And now, I train my team to do the same, to make money the way entrepreneurs do it: by prospecting. By getting on the phone and having a true human-to-human interaction. And when I do, the people on the other end of the line respect the relationship I have built with them, and see the value of my “green eggs and ham”.

What a concept.

Get Green Eggs And Ham today, right now. Read it and see what it takes to be successful in any business; network marketing, direct sales, real estate or any other free enterprise opportunity.
Thank you, thank you Sam-I-AM!
~JT