Leadership Development Training From Frank Kern
Written by JT on December 15, 2009
ShareOne of my favorite teachers, and a guy I can relate to on a lot of levels, is internet marketing expert Frank Kern.
Frank Kern has transformed the way I think about business, and has contributed a great deal to my leadership development training in more ways than I could begin to describe in one post.
Frank comes off as this laid back slacker of an internet marketer. You can almost imagine him barely taking anything seriously, and you get the sense that he is either on his way to, or coming back from a session of surfing (after all, he IS an avid surfer…).
Make no mistake about it; Frank Kern is a genius. He works hard, creates more value than anyone else I can think of in everything he produces, and the dude is HILARIOUS.
A couple of weeks ago, Frank submitted a video on his blog called State of The Internet Address. It is the best 32 minutes I had spent in a long time, and I took a lot out of his message.
Frank taught me one lesson in particular that I want to share with you today because I believe it is one of the most important lessons I have learned in my entire entrepreneurial career.
Frank said today, more than ever, you must ‘out-cool’ your competition, meaning you must give more value, treat them with more respect, and provide a better experience for them than anyone else can.
This is profoundly powerful to me, and I hope it hits you between the eyes, too. This one attitude can and will pay you fortunes. If more businesses and entrepreneurs really infuse this attitude in their daily practices, I believe we’ll see a rapid turnaround in the economy.
Frank’s message is that powerful.
‘Out-cooling’ your competition is not just a great idea, it is THE best way to shift the momentum in your business in the face of a challenging economy.
It means giving more value to your customers in proportion to the money they give you. Simply outselling, out-marketing, and outperforming your competition will not cut it anymore.
As Frank says, by delivering more happiness to customers and prospects, and deliberately putting forth an effort to make their lives better in everything you do with them, you will enjoy success.
Check out Frank’s State Of The Internet Address here.
Frank Kern is one of my teachers because he emphasizes value first. He believes in over-delivering great content that makes a profound difference in his customers.
I’d like you to check out his site at http://www.MassControlSite/blog and buy his stuff. Seriously, it will change the way you do business forever.
Out-cool your competition today, and you will enjoy more success than you ever dreamed of.
Go Big,
~JT
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